Choice of Rejoice

Friiojoy International Private Limited

It is an organization of professionals with over two decades of experience in the food processing industry.Perceptive and perseverant, our vision is to offer products of excellent value proposition and communicate the superb spread and nutrition of Indian food to a global audience.

Choice of Rejoice

Friiojoy International Private Limited

It is an organization of professionals with over two decades of experience in the food processing industry.Perceptive and perseverant, our vision is to offer products of excellent value proposition and communicate the superb spread and nutrition of Indian food to a global audience.

Choice of Rejoice

Friiojoy International Private Limited

It is an organization of professionals with over two decades of experience in the food processing industry.Perceptive and perseverant, our vision is to offer products of excellent value proposition and communicate the superb spread and nutrition of Indian food to a global audience.

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Friiojoy

About Us

Friiojoy International Private Limited stands as a trusted name in the food processing industry with over two decades of experience. Our commitment to delivering superior quality products, like the ‘Vattam’ ready-made Idly-Dosa batter in Mumbai 2019 onwards, reflects our dedication to maintaining the rich flavors of traditional Indian cuisine while adhering to modern standards of food safety, sustainability, and innovation.

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Vision

Friiojoy International aims to become the fastest growing FMCG Company with a reputation to

Deliver high Quality Products

Offer consumers excellent choice with a deep product portfolio

Ensure Food Safety and Hygiene at every touch point

We aim to achieve customer delight by taking utmost care in all our operations and make ourselves the brand of choice for people to select our products and enjoy its authentic taste and rejoice with families and friends.

Mission

To deliver loved and trusted brands to indulge the taste buds of the consumers of our products.

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Friiojoy

Values

Trust & Loyalty

Our products are manufactured using premium ingredients to deliver the finest quality and authentic taste. Our dedication towards consumers and their trust in our products as their everyday meal companion are at the core of the long-lasting relation that we enjoy with them.

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Ethics & Transparency

We abide by the law of places where we operate and ensure to deliver 100% compliance in all aspects, including corporate social responsibility obligations and environmental compliances, as appropriate.

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Joy & Passion

Our products always trigger joy in people as they prepare their food in their kitchen with lots of love and promotes a passion for cooking and enjoying a meal with family and friends.

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Innovation & Excellence

We are continuously looking to innovate across all departments for continual improvement and push the boundary of potentials beyond all boundary limits and come out with out-of-the box innovations and inventions.

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Friiojoy

MASALA VADA MIX

Ingredients

Bengal gram dal (83%), Rice, Salt, Edible vegetable fat (Sunflower Oil), Spices and Condiments (Red Chilli, Fennel Seeds, Coriander seeds, Black Pepper, Cumin seeds, Dehydrated White onion, Green Chilli, Ginger, Garlic, Coriander and Curry Leaf), Raising agent - Sodium Bicarbonate [INS 500(ii)], Acidity Regulator - Malic acid (INS 296), Anti Caking agent-Silica (INS 551)

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Friiojoy

RAVA DOSA MIX

Ingredients

Semolina (Rava) (50%), Rice, Refined wheat flour, Salt, Edible vegetable fat (Sunflower Oil), Spices and Condiments ((Black Pepper coarse, Cumin Seeds, Green Chilli flakes, Asafoetida (Hing) Powder, Dehydrated Coriander Leaf and Curry leaf)), Acidity Regulator - Malic acid (INS 296), Anti Caking agent-Silica (INS 551)

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Friiojoy

ADAI (CHILLA) MIX

Ingredients

Semolina (Rava) (50%), Rice, Refined wheat flour, Salt, Edible vegetable fat (Sunflower Oil), Spices and Condiments ((Black Pepper coarse, Cumin Seeds, Green Chilli flakes, Asafoetida (Hing) Powder, Dehydrated Coriander Leaf and Curry leaf)), Acidity Regulator - Mali< acid (INS 296), Anti Caking agent-Silica (INS 551)

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Friiojoy

MEDU VADA MIX

Ingredients

Black Gram dal (87%), Rice, Salt, Edible vegetable fat (Sunflower Oil), Black Pepper coarse, Asafoetida (Hing) Powder, Dehydrated Spices and condiments (White onion, Coriander, Curry Leaf, Ginger, Green Chilli), Raising agent -Sodium Bicarbonate [INS 500(ii)], Acidity Regulator - Malic acid (INS 296), Anti Caking agent-Silica (INS 551)

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Friiojoy

QUALITY & FOOD SAFETY POLICY

Friiojoy International is a manufacturer and marketer of Fast-Moving Consumer Goods (FMCG) Food products. Our products are manufactured using premium and natural ingredients. We offer integrated solutions to Consumers and Customers across various regions. Friiojoy is dedicated to excellence in food safety and quality.

Our goal is to ensure the fulfilment of our Consumer's & Customer's requirements and compliance with the strict food safety and quality standards and applicable legislation issued by governments and regulatory authorities.

Our responsibility is to provide safe food at the highest quality in which our customers have complete confidence.

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Friiojoy

Testimonials

Varsha Singhal Vattam Breakfast Instant Ready Mixes

Started my day right with @friiojoy high-protein, ready-to-cook breakfast! Made from 100% natural, premium ingredients- packed with protein and fiber. No preservatives, artificial flavors, or colors. Crafted with world-class hygiene and food safety standards. Freshness sealed in a multi-layer pack! #Friiojoy Vattam #HighProteinBreakfast #CleanIngredients #HealthyStart Available on Supermarkets Ready to cook | Breakfast | Healthy & Yummy | 20grams of Protein | Chilla | Rava Dosa | Medu Vada | Masala Vada

Lakshmi Iyer

For working professionals in MNC IT companies, our best companion is Friiojoy’s Vattam Brand morning breakfast mixes. It is very quick and instant option for IT personnel’s like us to make morning easy and hassle free breakfast options. Yummy and Tasty Products, still Rava Dosa is lingering on my tongue 😊 Thanks to Vattam for delicacies on Indian Tradition sealed inside International Pack !!

Srinivasa Gowda

Bachelors best friend and companion is Vattam brands morning breakfast instant mixes. Medu Vada and Rava Dosa sound like a perfect duo for a delightful morning meal. Ignite your cooking passion with Vattam products are complimenting each others and triggering to Cook. It's truly inspiring how Vattam products are encouraging even the most kitchen-shy individuals to cook and explore their culinary passions. Even my friend never entered kitchen, which made him to prepare delicious Adai Dosa. I tried Masala Vada, which is outstanding and Top notch product which is having wonderful aroma of Masala which always persistent on my taste buds with mouthwatering experience & it is always triggering to re-try again and again !!!🌟

Sunitha Reddy

Just me voluntarily spreading the word about a group of Chennai/Bangalore-based entrepreneurs who have kick-started this brand new venture called "Vattam" under flagship products from house of premium food products from FRIIOJOY International, that offers premium quality tasty processed Instant Breakfast food products for our morning Tindi and Otta options. Adai is high rich in protein with multi grain Dosa options. It is similar to Chila of North India and bridging taste buds of North and South Indian product through Adai (Chila) recipes. Kudos to Vattam !!

Shreya Arora

My endorsement sounds heartfelt and genuine! Vattam breakfast products fortunate to have such a passionate supporter for my daily needs. It's great to hear that their products have impressed me so much. Ventures with a strong foundation and continuous improvement tend to thrive. My recommendation on Vattam has positive with experience and recommendations will certainly contribute to their growth. Have butyou tried product from Vattam yet !! If not, are not fond of passionate? Try it once !! Your insights might help others discover these promising products too! 😊

Chandrika Bandari Kurla, Mumbai

The batter is consistent and having been stone-ground, the idlys come out really well and fluffly. Two thumbs up!

Sandya Mhatre Dadar, Mumbai

I would recommend Vattam batter to anyone, anywhere with eyes closed. Amazing idlis and dosas!

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